Our journey began in 2019 with a dream to bring high-quality, affordable makeup to beauty lovers everywhere. Founded and led by Fatima Ali—a passionate makeup lover—our brand is built on the belief that every girl deserves access to premium beauty products without breaking the bank. Each and every item in our collection is handpicked by Fatima herself. From product quality to performance, she personally ensures that everything meets the highest standards. All of our products are imported and carefully selected with love, care, and a commitment to excellence. In 2025, after our original page was hacked, we made a strong comeback thanks to the support and demand from our amazing customers. Today, we're back—revamped and better than ever—continuing our mission to provide top-quality makeup at economical prices. No compromises, no shortcuts—just beauty you can trust.